Every tech company should have a podcast.
But if it’s not so obvious to you, here’s why.
Today’s B2B buyer is going to check you out 15-25 times before reaching out to sales. A podcast is the most intimate way to keep in touch before they’re ready to chat.
Today’s B2B buyer is going to check you out 15-25 times before reaching out to sales. A podcast is the most intimate way to keep in touch before they’re ready to chat.
A podcast starts with audio…but then it can be repurposed into 5, 10 or even 20 different pieces of content. Whatever format your buyers are looking for…video, audio, written, social. They get it with your podcast.
Evergreen content is great. But in tech, things change every day. You need to go on a journey with your buyers. Evolve with them. A podcast is the easiest way to share stories and be a part of your customers’ world.
An ebook takes weeks to write. Case studies are a pain. Blog posts never get approved. It takes a ton of status calls just to make sure projects get done. With a podcast, record one conversation and you get everything in 7 business days.
Most written content doesn’t sound like you. Your latest white paper was from a ghostwriter. The last blog post was edited so many times…you don’t know who wrote it. With a podcast – you get original, authentic material…every single time.
The C-suite is hard to wrangle. They’re busy. Your dev team doesn’t like to write. They’d rather code. Sales wants to sell. With a podcast, it’s just a conversation. Everyone can share their expertise with your buyers.
A podcast connects everyone who matters to your ideal customers. Internal experts, industry leaders, prospects, partners – they’re all a part of your show.
We all know it. You have to help first. You can’t sell to a b2b buyer without them knowing, liking and trusting your brand. If your buyers listen in to each episode, you’ve earned their trust. And they’re going to buy from you.
TIP Podcast Production
An average podcast episode will touch 3-7 people before publishing. To fully leverage each episode you will need access to an audio editor, video editor, designer, copywriter, quality assurance, and publishing support. Given the quantity of people involved in producing a podcast, it’s ideal for most companies to outsource to a podcast production agency.
Depending on your unique situation and available resources, you can choose to work with a full-service agency or more of a low-cost solution to handle the basics.
Whichever you choose, these podcast companies and agencies will help you launch a commercial quality podcast.
You’re in the business of being exceptional. So are we.
You already know your company needs a podcast. Not only do podcasts deliver higher ROI at lower cost than “traditional” marketing channels (looking at you, direct mail) — they build tight-knit communities of listeners. Who become customers. Who become raving fanatics of your business.
Done right, your podcast will set you apart from your competitors in a way no sleek ad campaign could. It’ll grow your audience, build your authority as a thought leader, and send brand affinity and favourability through the roof. Unfortunately, most enterprise podcast teams spend months or even years floundering in audio anonymity before getting it right… or just giving up.
There are lots of ways to start a podcast. But there’s only one way to start the right podcast right off the bat.
Get to great faster.
Hi, we’re True Image Productions, “TIP” for short: your full-service, high-touch podcast partners.
Our small team of podcast experts creates, launches, and grows phenomenal shows for enterprise clients If you’ve got big goals and high standards for your enterprise podcast, let’s skip the awkward episodes and fast-forward to the great stuff.