What is a branded game?

Branded games are games which contain an advertisement in some way, shape or form. They allow brands to engage the consumer in a meaningful way.

Consumers are increasingly having very short attention spans. How do we engage them, when there’s so much content out there? Delivering small, lightweight and highly engaging experiences make the most sense, given the short time frames available to ride the consumer trend waves.

With the explosive growth of mobile devices, branded games are every marketer’s dream. Combined with our in-house HTML5 technology, branded games can be developed very quickly and distributed to consumers instantly, across smartphones, tablets and desktop computers.

A branded game is an essential tool for every online marketing campaign. Whether your goal is brand awareness, audience building, lead generation, or customer loyalty, having an interactive game will place your brand at the center of conversation.

Designed with a responsive mindset, a branded game loads seamlessly on your smartphone browser, tablet browser, or desktop browser. The games deployed are typically short, fun and highly engaging.

The branded games are also typically run on a microsite (landing page), which makes it easily sharable via social media, email campaigns, chatrooms, conferencing software, and literally any other web-based medium.